PAINSTORM® is a unique tool for optimizing and documenting your trade show planning processes and execution. In just four dedicated steps, it helps you manage your tasks systematically to achieve optimal results from all your exhibition activities.
A four-step process
The PAINSTORM process gives you simple and direct answers on how to overcome such trade show pains as poor lead quality, unfocused product demonstrations, alignment of booth staff, etc.
First you map out your pains - problems/challenges - and your potential areas of improvement. Then you rethink and adjust your objectives and plan the necessary actions to achieve them. All your processes and choices are documented along the way to ensure easy knowledge sharing and follow-up.
Ideas and ‘how to’
The app provides you with predefined pains in 10 categories and suggested actions for rethinking and improving your processes. You can also choose to work from a blank sheet to customize the process with the specific pains, objectives and actions that apply to your project and organization.
The content in the PAINSTORM app is gathered iteratively from the combined experiences of our network of professional marketers all over the word.
The PAINSTORM app is the only tool in existence for optimizing trade fair processes and improving results. It is a valuable tool for all marketing and sales managers wishing to take their trade show and exhibition results to a higher level.
The app may be used individually or in teams.